An essential ingredient in your digital strategy plan is internet marketing.
You now have a fantastic new website, time to get people to it and convert that traffic into customers.
Internet marketing should be complemented by your normal marketing activities, brand and cross marketing between print, digital and tv media is essential.
Getting a new customer is harder than getting an existing to come back. Love your customers.
Where to start?
Successful internet marketing has already started. During the web development process Search Optimisation Techniques (SEO) have been used in the layout and copyright of your content thus enabling you to be ranked well in the top search engines.
The following items should be considered and discussed:
- Email marketing campaigns
- Google Adwords campaign
- Affiliate, reseller, and associate programs
- Build and grow an opt-in email marketing list
- Publish articles or news items and get listed on reputable websites
- Release regular online press releases
- Online offers, promotions, contests and giveaways
- Love your customers and visitors via newsletters, social media, forums, blog's etc.