Branding is the graphical representation of a product or company's positioning. Branding starts with the creation of the logo and is then typically integrated throughout all company materials such as business cards, stationary, packaging, media advertising, promotions, signage and website (these marketing materials are often called 'touch points').

A brand 'identity' is the application of your brand (your 'look' or logo) and it's what your customers use to identify you as you. The right brand identity can be one of your strongest marketing tools and will help drive repeat business - the wrong brand identity can do the opposite. It translates the values and strategic vision of a company into a consistent image that consumers become familiar with - a visual identity.

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An effective brand design is never static; instead a company’s brand should evolve as your company evolves. This may mean modernising the visual image from time to time in terms of logo, tagline, typography, color palette, design, etc., but still being sympathetic to the heart of the brand and what it stands for.

Branding and identity design is a creative and pragmatic approach that focuses on the needs of the client in areas such as client base, marketing communications, environment, product branding, packaging, and website design.

We aim to help you create an appropriate brand identity that will help you prosper in a competitive marketplace and assist you to make sure the brand remains fresh and effective.

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DEConstructions

Emu Bay Lodge

Ezy Broker

First Choice Flooring

Greenhill Periodontics & Implants

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Insurance Services SA

ita wholesale

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Mad Hills

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Phoebe Lamps

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Red Electrics

Reimann Energy

Res Dev

Ride Like a Pro

Savings & Loans Cycling Team

Sustainability House

TECC

The Calder Group

The Parent Room

United in Love

Unlimited Electrical

Woolcock Group

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VIVID CREATIVE - ADELAIDE
04000 161 64 | 
55 East Parkway, Colonel Light Gardens, SA 5041

Adelaide & Melbourne Digital Media Agency / Branding / Creative Services / Web Design

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